How do I check what's in my food during pregnancy?

With Good Roots, scan any product barcode and see exactly what's inside—plus what the research says about each ingredient. No more Googling every item on the label.

What foods should I watch out for while pregnant?

The main ones: high-mercury fish (shark, swordfish), raw or undercooked meat and eggs, unpasteurized dairy, and cold deli meats. Alcohol is also a no-go. Check our Foods to Avoid guide for the full list and alternatives.

Can I drink coffee while pregnant?

Yes, in moderation. Most doctors say up to 200mg of caffeine per day is fine—that's about one 12oz cup of coffee. Good Roots can help you track caffeine in different products.

What does Good Roots do?

Good Roots is an app for expecting moms. Scan any food barcode to see what's inside and what the research says. We check ingredients against published medical guidelines so you don't have to.

Yes. We don't sell your data, period. Your health info stays yours. See our Privacy Policy for the details.

Privacy Policy - Good Roots

At Good Roots (“we,” “us,” or “our”), operated by Maternal Health AI, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Good Roots mobile application and related services.

Information We Collect

Account Information

When you create an account, we collect:

Name and email address (via Apple Sign-In or Google Sign-In)
Authentication tokens for secure access

Health and Wellness Information

To personalize your experience, you may choose to provide:

Journey stage (pregnant, postpartum, or planning)
Gestational week (if pregnant)
Health conditions (e.g., gestational diabetes, preeclampsia, anemia)
Dietary preferences and food allergies

This information is used solely to provide personalized safety guidance and recipe recommendations. You can update or delete this information at any time in your profile settings.

Usage Data

We automatically collect:

Products you scan (barcode data)
App activity and feature usage
Device information (device type, operating system version)
Crash reports and performance data

User-Contributed Content

If you contribute product information (ingredient label photos, product details), that content is stored to improve our product database for all users.

How We Use Your Information

We use the information we collect to:

Provide ingredient safety assessments personalized to your journey stage and health conditions
Generate recipe recommendations tailored to your dietary needs
Manage your subscription and account
Improve app performance and fix bugs
Send you important service updates
Respond to your support inquiries
Comply with legal obligations

Third-Party Services

We use the following third-party services to operate Good Roots:

Firebase (Google Cloud) — Authentication, database, and hosting
RevenueCat — Subscription management and payment processing
Sentry — Error tracking and crash reporting
PostHog — Privacy-friendly product analytics
OpenAI — Recipe generation (no personal health data is shared with OpenAI for ingredient safety analysis; safety determinations use our own research-backed knowledge base)
Apple App Store / Google Play Store — Payment processing for subscriptions

Each service provider processes only the minimum data necessary to provide their service and is subject to their own privacy policies.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

AES-256-GCM encryption for sensitive health data at rest
TLS encryption for all data in transit
Secure token storage on your device
Firebase Security Rules restricting data access to authorized users

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

With your explicit consent
With the third-party service providers listed above, solely to operate the app
To comply with legal obligations or protect our rights
In connection with a business transfer or acquisition

Data Retention

We retain your account data for as long as your account is active. Scan history and usage data are retained for up to 24 months to improve the service. If you delete your account, all personal data is permanently deleted immediately, except where retention is required by law.

Your Rights

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your account and data (available in app under Settings)
Export your data in a portable format
Opt out of non-essential communications
Ask questions about how we handle your data

To exercise any of these rights, please contact us at support@maternalhealth.ai

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at support@maternalhealth.ai

Children's Privacy

Good Roots is intended for use by adults (ages 18 and older). We do not knowingly collect personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 13, we will promptly delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page, updating the “Last updated” date, and sending an in-app notification.

Contact Us

If you have questions about this Privacy Policy, please contact us at:
support@maternalhealth.ai
Maternal Health AI

Important: We may update this Privacy Policy from time to time. Continued use of our services after changes constitutes acceptance of the updated policy. We will notify you of material changes via email or in-app notification.