Shop Without the GuessworkDuring Your Pregnancy
- Ingredient-level analysis of any product you scan
- Adjusted for your trimester and health conditions
- Custom avoid list for seed oils, dyes, and additives
- Recipes from the cuisines you actually crave
- Kitchen inventory and shopping list management
- All backed by published medical research
Heads Up
Fiber
See It in Action
Understand What You're Really Eating
Making food choices during pregnancy shouldn't mean a research project at every meal. We built the app we wished existed.
Scan It, Understand It
Point your camera at any barcode and understand what's inside in seconds. Every ingredient analyzed against published medical research. No more Googling at the grocery store.
Heads Up on What to Watch
Get clear guidance on ingredients that need a closer look. President Brie scored 65 out of 100 — listeria risk if undercooked. Not a hard no, just something to know.
Your Avoid List, Your Rules
Flag the ingredients you don't want in your food. Seed oils, artificial dyes, palm oil. Set it once and every scan checks for them automatically.
Recipes for Every Culture and Craving
Delicious recipes tailored to your trimester, dietary preferences, and cultural traditions. One tap adds missing ingredients to your shopping list.
What Moms Are Saying
Real feedback from real moms
“Google and I have been best friends. I ask all the time if this food is okay to have when pregnant.”
— Delaney W.
“There's stuff on here I would have thought is fine and it was a shocker!”
— BreeAna B.
“Very informative without being overwhelming and confusing.”
— Melissa S.
“It was very intuitive and easy to learn.”
— Elizabeth C.
“This would be useful for so many partners that go shopping but aren't sure what to get.”
— BreeAna B.
Nutrition During Pregnancy Matters
What you eat while pregnant directly affects your health and your baby's development. Between conflicting advice online and ingredient lists you can't pronounce, most moms end up guessing.
“Every trip to the grocery store became a research project. Googling ingredients, cross-checking lists, second-guessing everything. There had to be a better way.”
— Good Roots co-founder
References:
[1] 2020–2025 Dietary Guidelines for Americans in Pregnancy. The Journal of Nutrition (2025)
[2] Nutrition during Pregnancy: NICHD Fetal Growth Studies. Current Developments in Nutrition (2021)
[3] Food safety practices among pregnant women in the WIC program. Journal of Food Protection (2007)
Our Mission
Built on Real Research
We're building the app we wished existed when we were expecting. One that gives you clear answers instead of more questions to Google.
Research You Can Trust
Every ingredient verdict comes from FDA, ACOG, and CDC guidelines, not blog posts or Reddit threads
Built Around You
Set your trimester, dietary restrictions, and health conditions. Your results reflect your pregnancy
Privacy First
Your health data stays yours. We don't sell it, share it, or use it for ads. Period.
Backed by research from leading health organizations including the FDA, ACOG, CDC, and NIH.
FAQ
Frequently Asked Questions
Everything you need to know about Good Roots
Get Started Today
Understand what's in your food and make confident choices for you and baby.
Android coming soon